Meet the team
Grounded in Midwestern hospitality and driven by an always-present spirit to innovate, LodgeWorks has created a culture that draws and keeps incredible talent. Over the years, we’ve created five brands, transformed hospitality categories and achieved results that have fueled a 38-year legacy. Most important through it all, we’ve launched careers, supported families and had more fun doing it than you can imagine.
At the core of LodgeWorks is our body of accomplished partners. Each partner exemplifies the spirit and the values of our organization.
Chairman and CEO
Rolf is involved in development efforts, oversees all investor and financial relationships and is personally involved with all LodgeWorks hotels and their teams.
"It’s all about the team and the opportunity to do something that larger organizations cannot. Our senior team is experienced and nimble and has the freedom to move quickly for the right opportunity. Our field teams always take care of the guest. It’s a joy."
Mike leads development efforts and oversees all of LodgeWorks’ corporate and field administration.
"I’m honored to be part of a team so competent, trusted and steeped in legacy. I share the responsibility with my trusted partners, who are also my friends, to sustain our precious culture and advance our spirit of creativity. The qualities I most admire: honesty, gentleness, decisiveness and intellect."Email
EVP — Development and Construction
Don oversees all LodgeWorks hotel construction projects and is involved in all company development efforts.
"Even after 38+ years in this business, it's still a rush like no other to direct a hotel project from the beginning to the last detail and wow our clients and competition."Email
EVP — Finance and Treasurer
Roy is responsible for the overall financial administration of LodgeWorks, including all accounting and tax activities.
"I never planned on leaving public accounting, but when the opportunity to work for the people who started LodgeWorks arose, I made the change. After 40+ years, I still know it was the right decision."Email
EVP — Corporate Operations
Greg oversees the financial performance and operations of all LodgeWorks hotels.
"As one might expect, I have a passion for numbers and really pay attention to details. I learned these values at an early age growing up as a son of a sole proprietor. What I found when I joined LodgeWorks is that we have the same attention to detail both in our hotels and for our guests."Email
SVP — Brands and Marketing
Cheryl is responsible for LodgeWorks’ brand, marketing and media efforts.
"I love the chance to create experiences — and that’s what great brands do. Our guests see a composite of thousands of choices that resonate as a brand. Done well, it seems so simple. As brand innovators and incubators, we not only get to make it up — we get to make it work.Email
SVP — Field Operations
Blaze leads and oversees the daily operations for the LodgeWorks hotel portfolio.
"I was attracted to the hospitality industry as a career path at a young age. Being the seventh of eight children taught me many lessons about personalities, team building and successful 'HR chemistry.' I really enjoy being with our team leaders and staff where I feel I make a difference in operational efficiencies and maintaining the growth of our LodgeWorks culture."Email
SVP — Sales and Revenue
Liz oversees the sales leadership and revenue-generating aspects of the portfolio.
"I've always been driven and inspired by the results of successful direct sales. It's what motivates me every day. I find the process of reaching out to customers, meeting their needs and building long-term partnerships that make their lives easier the most rewarding aspect of my position."Email
VP — Finance
Katrin manages investor and financial relationships.
"A management team that is also personally invested in each hotel project ensures a true partnership among all parties involved. It makes it much easier to convince investors of the strength and integrity of our experienced team."Email
VP and CFO
Seth oversees the financial performance, operations and capital purchasing of LodgeWorks hotels.
"I’ve always enjoyed building things and seeing the results of quality-built projects. In addition, I’m a numbers- and results-oriented person. LodgeWorks allows me to use my passion for ground-up development and ultimately ensuring the successful operating results of those projects."Email
General Counsel and VP — Business Affairs
Maria is responsible for the legal affairs of the company, including the legal aspects of real estate development and financing.
"The innovation, collaboration and respect among the entire group make being a part of this partnership something that I do not take for granted. The best part of my role is that I get to work with all aspects of the business, from concept through development and operations."Email
Our talented team consists of innovators, motivators, achievers and ambassadors. Their passion for sky-high guest satisfaction shines through their efforts every day.